Friday 26 July 2013

Art For Non-Art's Sake

10cc were the Howard Jacobsons of pop - intellectual Prestwich Hebrews who exhibited a simultaneous mastery of, and contempt for, the art form and genre in which they worked. Loathed perhaps more than any other band by the punks, they were briefly resurrected and cherished a decade later as being as emblematic of the Seventies as Abba or Queen. Since then, they have slipped away from public consciousness, even their none-more-cynical aural masterpiece "I'm Not In Love" not finding much FM airplay nowadays.

Their reputation presents an interesting contrast with the group that was, conceptually at least, most similar to them - Steely Dan, who are in critical terms much more highly valued. This is despite the Mancunian group's music being more playful and varied, as well as being more commercially successful. Perhaps Godley, Creme and Gouldman's awareness of the disposability of pop was too keen - they may have been undone by their own disdain for what they were doing. This being the paradigm example of their brilliant self-contempt:

4 comments:

William said...


'Dreadlock Holiday' still gets some airplay at cricket grounds and on Sky Sports.

Phil Knight said...

Both good reasons why I wouldn't have heard it in ages....

Greyhoos said...

Relating to dbonn147's prior post, I remember 10cc as having the most consistently dreadful album covers of the decade. I half suspected they were doing it on purpose. Then those suspicions were confirmed when years later I learned of the G&C Consequences LP (which admittedly I've still yet to hear).

Phil Knight said...

An absolutely golden Kevin Godley quote in reference to "Consequences":

"The label, for their part, was very supportive and kept pumping money into session time, but in the end it was like uppers into Judy Garland, a law of diminishing returns."